"Yes, extreme right" -- Added to the Goldwater Billboard at the 1964 Democratic Convention

ATLANTIC CITY, Aug. 26 — Barry Goldwater's billboard got a postscript today. Since Saturday, the biggest sign in town has been atop the million‐dollar pier just three blocks from Convention Hall. The Senator from Arizona gazes sternly through his black‐rimmed glasses upon the beach below while the billboard legend reads: “In your heart you know he's right. Vote for Barry Goldwater.” This morning at 6 o'clock, a new sign appeared below the billboard as a P.S.: “Yes —extreme right.” The sign was inspired by Robert Benjamin, chairman of the board of United Artists, a New York delegate and president of the United States Committee for the United Nations; Newton Minow, former head of the Federal Communications Commission and now executive vice president and general counsel of the Encyclopedia Britannica; Robert Tish, president of Loew's hotel chain, and Stanley Frankel, vice president of the Ogden Corporation, who is Mr. Minow's brother‐in‐law. The group first had thought of getting a willing teenager to dangle from the top of the Goldwater sign, paint in a caret and insert the word “far” between “he's” and “right.” They jettisoned this idea as “illegal and dangerous,” Mr. Minow said. After negotiations with the owners of the pier, a postscript was agreed on and executed overnight by a local painter. “We feel that extremism in pursuit of a sign is no vice,” said Mr. Frankel.

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